While serving his community in Guyana as a business man and
executive, Joshua Safeek has also learned the arts of marketing. His
experiences have shown that publicity can be a powerful ally when it
comes to drawing new and retaining his existing customers. The following
are his top three reasons to use publicity in any business arena.
- The act of publicity is any means used to have a business or person reported on as an item of news or special interest to the public. This can include newspaper articles, television or radio spots, magazine pieces, or any form of internet advertising.
- One reason why many professional prefer to rely on publicity for their advertising and marketing needs is that publicity is often free. It may require some foot work to schedule appearances or draw the attention of media outlets, but that does not mean that the business owner must pay money for the publicity. For those who struggle with landing publicity spots, there are professionals in the field available for hire to handle the bookings, most of which offer a fair rate.
- Publicity is effective in every market. As a free form of advertising, it is possible to reach a greater number of potential customers through a news spot on television than through print media, for example.
- Joshua Safeek reminds his colleagues that publicity is also a double-edged sword that can cut both ways. If the publicity a business receives is negative, it will be viewed by more people and spread quickly.
