Joshua Safeek - Things To Know About Marketing For Small Businesses

As a business professional who has held leadership positions in chambers of commerce, in addition to founding a number of his own companies, Joshua Safeek understands how crucial good marketing can be, regardless of the size of a business. Small companies often find that they struggle with this aspect of business, often due to having lower budgets, so try to keep all of the following in mind if you want to gain exposure for your small business.

 

Get Online
A quality website and substantial social media presence can do an enormous amount to generate positive word of mouth for your business. Your website should be a reflection of your goals as a company and what you aim to offer customers, while your social media profiles should be packed with interesting content that encourages people to share them amongst their friends, thus increasing exposure.

Stay In Touch
Your existing customers are one of your most valuable resources, so you should do everything you can to keep them happy. Communicate with them on a regular basis by informing them about deals and offers that they may be interested in or following up on any purchases that they have made. This shows that you care about your customers, making it more likely that they will recommend you to others.

Deliver
Joshua Safeek notes that the key thing that every business owner needs to do is deliver what is promised. If you don’t, you will often find that any other marketing efforts mean very little, as you will have established a poor reputation in terms of quality of service.
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Joshua Safeek - The Advantages of Traveling

When is not busy with his work as a company chairman and investor, Joshua Safeek likes to travel as much as possible. He takes advantage of any spare time that he has to move outside of his comfort zone and experience new things. There are many reasons why people should travel as often as possible, including all of the below.

Learning About New Cultures

Taking the time to learn about new cultures through traveling can benefit you in a number of ways. Not only can you develop as a person by understanding what makes different types of people tick, but you can also learn more about the business communities in various cultures. For professionals, this means that they are better able to create business relationships with people that they may not have been able to form connections with before.

Relaxation

Everybody needs to take time to relax and unwind every so often, as spending too much time on your work can lead to fatigue developing, which often directly affects productivity and work quality. Traveling gives you the chance to escape from all of the stresses of your regular life for a while, allowing you to recharge while not worrying about what is going on back home.

Learning More

Joshua Safeek understands that practically every new place that you travel to will provide you with the opportunity to learn. History enthusiasts can spend hours exploring old buildings or historical exhibitions, plus you will also get introduced to new foods as well. There is so much information that you can absorb while traveling that you can take back home with you.

Joshua Safeek - Reasons To Study Industrial Engineering

Joshua Safeek is the former Chairman of Caricom Cement Co., Inc., serving in the role for five years between 2010 and 2015. During his time with the company, he developed a deeper understanding of the importance of industrial engineering, contributing to a number of important projects, such as the development of the first complete, integrated cement plant in Everton, Berbice, Guyana and a number of infrastructural works for Republic Gardens Housing Development on the East Bank of Demerara. Industrial engineering is a complex sector, but it is also vitally important to the continued development of countries and local communities. As such, the field needs a constant stream of new graduates to ensure that projects are completed to a high standard. If you are thinking about becoming an industrial engineer, here are a few reasons why it would make for a good career choice.

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Career Opportunities

Industrial engineers are required in many different industries, which means that the job market offers a wide range of opportunities. Everything from government construction projects through to the manufacturing, retail and healthcare sectors, alongside a variety of others, need industrial engineers. This means there will be plenty of internship positions available once you graduate from college and a lot of opportunity to choose a career path that is right for you.

Understanding Big Data

The concept of ‘Big Data’ is becoming increasingly important in modern society, especially in regards to helping company’s make better decisions by making use of the increasingly large and complex pieces of data that they receive. By studying industrial engineering, you develop a foundation of knowledge that will prime you for work in this field. Of course, you will need to take a number of other courses and obtain relevant qualifications in the field of data science, but studying industrial engineering gives you a pathway into an industry that is anticipated to grow enormously in the coming years.

Develop Your Business Skills

Many colleges now combine their industrial engineering courses with various business courses, allowing you the opportunity to broaden your scope of knowledge and develop skills in areas that you may not have anticipated when you chose to study the subject. This will again offer you more career flexibility, as studying business courses alongside industrial engineering will provide you with some of the knowledge you will need to start your own business, if that is something you are interested in.

Recession-Proof Industry

Joshua Safeek understands that there is always going to be a need for industrial engineers in practically every major industry in the world. As such, your qualifications will often make you essential to the companies you work for, plus there are almost always going to be job opportunities available for people with the skills you would develop by studying industrial engineering.

Joshua Safeek - The Benefits of Working With A Financial Advisor

Joshua Safeek has extensive experience in the financial sector, having founded both Caricom General Insurance Co., Inc. and Fidelity Investment Merchant Bank, Inc. He introduced a number of new products to the financial industry in his home country of Guyana and is well-aware that many people struggle to maintain financial health on both the personal and professional levels. For those who are struggling, the services of a financial advisor can be extremely beneficial, so consider all of the following if you are wondering whether or not you should hire one.

Help With Structure

Good financial advisors will be able to lend some structure to your finances that may not have been present before. Their plans will be based around the goals that you have in life or business, rather than vague ideas of wanting to save more money. They will take into account your current income and expenditures so that they can start forming plans based around your main aims. This often involves the creation of milestones that will help you to get where you need to go.

Joshua Safeek

 Behavior Management

Another advantage of working with financial advisors is that they can play a large part in mitigating the sorts of behaviors that lead people to making poor financial decisions. Many people are prone to flitting around when it comes to their money, particularly those who are interested in investing but have no real background in the industry. Financial advisors are able to cast professional eyes over any decisions that you are thinking of making, allowing them to offer logical advice based on the figures that they see and the potential for whatever venture you are thinking of taking on.

Information

Qualified financial advisors are also excellent sources of information for those who are struggling with their budgets. They will be able to help you when it comes to asset management and protection, tax issues and general budget planning, calling on years of experience in the industry that you won’t necessarily have. The value of this information cannot be measured and it can make all of the difference between making the right financial choices and making errors that could cost you a lot of money.

Peace of Mind
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Joshua Safeek notes that one of the biggest advantages of working with a financial advisor is the fact that doing so offers a certain amount of peace of mind. Knowing that you have somebody in place to watch over your finances and provide advice when you need it can allow you to focus your energies on other things, be they your family, business or another aspect of your life. This means that you will experience less stress, which is crucial if you want to enjoy good long-term health.

Joshua Safeek on Facts About Cricket

Guyana native​ Joshua Safeek is a profession executive and a fan of the sport of cricket. Over many years that he has watched and played the sport, he has learned some interesting facts about its history. These are some of his favorite tidbits.

The game of cricket was first played in South East England in the 1500s by children. Young English children would run up and down the hillsides using sticks to bat a ball that was made out of sheep's wool. The childhood sport became very popular in the country, and actually caused men to get into legal trouble if they chose to miss church on Sunday morning to play the game.

• The name cricket is derived from both Old English and Middle Dutch. The words cryce and rick, respectively, mean crutch and stick. Together they form the phonetic sound of the word cricket.
• The first official cricket bat was made in 1853 from a cane handle that was wrapped with rubber. First prototypes of the cricket bat were L shaped, similar to a hockey stick. Later, when the pitching style in the game was changed, the bat lost its ell and was only made in the common straight fashion.
• The first ​international cricket game where two different country's teams played against one another was held in 1844. However, Joshua Safeek tells his friends that the first official cricket rules were devised in 1788 in England. These rules are still used today around the world.

Joshua Safeek and the Effectiveness of Publicity

While serving his community in Guyana as a business man and executive, Joshua Safeek has also learned the arts of marketing. His experiences have shown that publicity can be a powerful ally when it comes to drawing new and retaining his existing customers. The following are his top three reasons to use publicity in any business arena.

• The act of publicity is any means used to have a business or person reported on as an item of news or special interest to the public. This can include newspaper articles, television or radio spots, magazine pieces, or any form of internet advertising.
• One reason why many professional prefer to rely on publicity for their advertising and marketing needs is that publicity is often free. It may require some foot work to schedule appearances or draw the attention of media outlets, but that does not mean that the business owner must pay money for the publicity. For those who struggle with landing publicity spots, there are professionals in the field available for hire to handle the bookings, most of which offer a fair rate.
• Publicity is effective in every market. As a free form of advertising, it is possible to reach a greater number of potential customers through a news spot on television than through print media, for example.
• Joshua Safeek reminds his colleagues that publicity is also a double-edged sword that can cut both ways. If the publicity a business receives is negative, it will be viewed by more people and spread quickly.

Joshua Safeek Offers Personal Finance Tips

Throughout his career, Joshua Safeek has spent many years developing and teaching others his hard earned personal finance tips. Here he offers some of the most important actions and decisions a person can take to ensure their best financial future.

• Part of gaining financial success is the ability to offer aid to others. This does not mean that a person must be wealthy to contribute time or money to a philanthropic organization. Even if the donor only has a small amount to spare, they should give as much as possible. The act of giving to charity sets a good precedent for the future when individual financial success is greater.
• Having a safety net is crucial to successful personal finance. This protection is usually sought through a form of insurance. A person worth millions or more who does not have insurance is asking for the worst. In the case of an emergency or natural disaster, those funds will be gone with no hope of recovery.
• In order to build strong personal finances, a person must be willing to make a commitment to saving their money. They also must choose to invest their money wisely. Without the ability to save money, personal wealth cannot grow.
• Every person should learn about their own finances and be an active part in the decision-making process. While hiring an outsider to handle the intricacies of funds is often wise, this does not mean that the person should remain ignorant to the systems and structures in place says Joshua Safeek.

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