Joshua Safeek on Facts About Cricket

Guyana native​ Joshua Safeek is a profession executive and a fan of the sport of cricket. Over many years that he has watched and played the sport, he has learned some interesting facts about its history. These are some of his favorite tidbits.

The game of cricket was first played in South East England in the 1500s by children. Young English children would run up and down the hillsides using sticks to bat a ball that was made out of sheep's wool. The childhood sport became very popular in the country, and actually caused men to get into legal trouble if they chose to miss church on Sunday morning to play the game.

• The name cricket is derived from both Old English and Middle Dutch. The words cryce and rick, respectively, mean crutch and stick. Together they form the phonetic sound of the word cricket.
• The first official cricket bat was made in 1853 from a cane handle that was wrapped with rubber. First prototypes of the cricket bat were L shaped, similar to a hockey stick. Later, when the pitching style in the game was changed, the bat lost its ell and was only made in the common straight fashion.
• The first ​international cricket game where two different country's teams played against one another was held in 1844. However, Joshua Safeek tells his friends that the first official cricket rules were devised in 1788 in England. These rules are still used today around the world.

Joshua Safeek and the Effectiveness of Publicity

While serving his community in Guyana as a business man and executive, Joshua Safeek has also learned the arts of marketing. His experiences have shown that publicity can be a powerful ally when it comes to drawing new and retaining his existing customers. The following are his top three reasons to use publicity in any business arena.

• The act of publicity is any means used to have a business or person reported on as an item of news or special interest to the public. This can include newspaper articles, television or radio spots, magazine pieces, or any form of internet advertising.
• One reason why many professional prefer to rely on publicity for their advertising and marketing needs is that publicity is often free. It may require some foot work to schedule appearances or draw the attention of media outlets, but that does not mean that the business owner must pay money for the publicity. For those who struggle with landing publicity spots, there are professionals in the field available for hire to handle the bookings, most of which offer a fair rate.
• Publicity is effective in every market. As a free form of advertising, it is possible to reach a greater number of potential customers through a news spot on television than through print media, for example.
• Joshua Safeek reminds his colleagues that publicity is also a double-edged sword that can cut both ways. If the publicity a business receives is negative, it will be viewed by more people and spread quickly.